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Key Expected Achievements
Develop Tyreplus traffic operation strategy on new media platforms based on overall HQ traffic growth objectives 基于馳加總體的總部流量占比提升目標，負責制定馳加在新媒體平臺的新流量運營策略
Translate Strategy into tactical work plan with periodical targets within aligned timeline and budget. 拆解策略為具體的行動計劃，在確認的時間和預算之下，實現(xiàn)階段性目標。
Develop and execute activities in new media platforms according to platform nature and policy. 基于不同媒體平臺的屬性和規(guī)則，制定并實施具體的流量運營活動和KPI，如抖音、快手、小紅書和B站等。
Collaborate with cross teams on data close loop to measure the operation efficiency. 協(xié)同跨部門實現(xiàn)全鏈路數(shù)據(jù)閉環(huán)，從曝光-購買-到店核銷的轉(zhuǎn)化，以衡量媒體平臺的流量轉(zhuǎn)化有效性。
Make sure all the content operation in alignment with Michelin and T VI and brand guidebook, 確保所有的內(nèi)容運營都符合米其林和馳加的品牌VI要求。
fully engage with frontline colleagues and dealers to get feedback, assure execution, enhance performance 全力對接一線顧問和加盟商，實時收集反饋、確保卓越執(zhí)行并持續(xù)提升引流效果。
Identify and Test new platforms and way of operation 持續(xù)識別并測試新的媒體平臺以及運營方法，逐步提高對門店流量的貢獻。
Qualifications
5 years’ hands-on experience in new media traffic operation
5年以上新媒體流量運營經(jīng)驗